Global Sport Business Association

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	Global Sport Business Journal Online ISSN 2333-2107 2017 Volume 5 Issue 1
Global Sport Business Journal
2017 Volume 5 Issue 1
Table of Contents		Article Link
-Brand Management in a Niche Sport: A Case Study of An LPGA Golfer's Use of Instagram	Davies & Mudrick	1-22
-Korean Sport Consumers’ Perceptions of Sports in the United States	Ruihley, Yu, & Hardin	23-41
-The RV Tailgater: A Unique Subculture of College Football Fans in the United States	Rode & Hardin	42-60
-A Case Study of Self-representation on Twitter: A Gender Analysis of How Student-athletes Portray Themselves	Li, Stokowski, Dittmore, Malmo, & Rolfe	61-75