Global Sport Business Association

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March 1-5, 2018


   
 
 
  GSBJ - Global Sport Business Journal
   
 

 

Global Sport Business Journal

Global Sport Business Journal
Online
ISSN 2333-2107

2017 Volume 5 Issue 1

Global Sport Business Journal
2017 Volume 5 Issue 1
 
Table of Contents Article Link
     
-Brand Management in a Niche Sport: A Case Study of An LPGA Golfer's Use of Instagram Davies & Mudrick 1-22
     
-Korean Sport Consumers’ Perceptions of Sports in the United States Ruihley, Yu, & Hardin 23-41
     
-The RV Tailgater: A Unique Subculture of College Football Fans in the United States Rode & Hardin 42-60
     
-A Case Study of Self-representation on Twitter: A Gender Analysis of How Student-athletes Portray Themselves Li, Stokowski, Dittmore, Malmo, & Rolfe 61-75
     

 

 

   
   
   
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