Global Sport Business Association

    Global Sport Bussiness Association
            Cruise Conference 2019  

February 28-March 4, 2019


2018 GSBA Conference Schedule

Thursday ROOM  
2:00-4:00 Conf Ctr Registration  
7:00-8:00PM TBD Evening Session / Reception Jisha
9:00-9:30 A Poster Session Authors
    The Effects of College Athletics on Students' Perceived Academic Success and Quality of Life Lee
    How Perceived Sponsor Fit is Determined by Various Consumer Groups, and How Poor Fit Affects Behavioral Intentions of Consumers Evans, Reifurth, & Brown
    Assesing the Effectiveness of a Pedestrian and Bicycle Safety Education Program Kim, Egberts, Connaughton, & Zhang
    Sport Consumer Motivations at US Soccer Pubs Cormier & Cumiskey
    Examination of Inclusivity of Transgender People in University Campus Recreation: An Analysis of Website Content Pecoraro & Pitts
    "Where Legends Are Made": A Case Study of an Integrated Advertising and Branding Campaign at the University of Alabama Vincent, Lee, & Hull
    The Effects of Workplace Infractions on Dismissals of Organizational Leaders With Collateral Managerial Responsibilities Foreman
    A Conceptual Model Examining Antecedents and Consequences of Consumer-to-Consumer Interaction in Spectator Sport Kim, Byon, Baek, & Williams
    Sociogram in Sport Leadership: Investigating the "How" behind leader development Damon & Peachey
9:30-10:00 A Opening Session Jisha
10:00-10:20 A Use of Social Media Networks and Perceptions of Firm-Generated Content in the Fitness Industry Achen
  B Roughing the Intern: A Case Study Involving an Indoor Football Team Malmo, Rolfe, & Li
10:30-10:50 A Utilizing Real International Business Challenges to Teach Global Sport Management Andre
  B Learning for reward vs. the rewards of learning: A challenge course experience Smucker & Tudor
11:00-11:20 A Message board postings when a female athletic director is hired: How many "isms" can we find? Hancock & Grappendorf
  B Sticking with it: A qualitative analysis of the factors that motivate instructors to teach Filipino martial arts Malmo
11:30-12:00 A What factors impact soccer match attendance? Empirical evidence from Chinese Super League Li, Scott, Dittmore, Rolfe, & Malmo
  B The Relationship Between Perceived Event Service Quality and Direct Spending by Marathon Participants Case, Dey, Boughner, Dowd, & Smith
12:00-1:00 Lunch Break  
1:00-1:20 A Money, Mayweather, and piracy: Notorious live streaming of the biggest pay-per-view event in history Malmo, Rolfe, Cork, & Li
  B Finding the Right Major: Understandng the Motivation of Non-Traditional Student Sport Management Majors Butler
1:30-1:50 A Observing the second-screen effect: Use of an experiment to measure distracted viewing, social context, and sponsorship recall among NBA viewers. Vooris & Fischer
  B Undergraduate Experential Learning in Sales- A Collegiate Athletics Call Center Case Study Reese, Crocker, & McDermand
2:00-2:20 A On your mark, get set, Hashtag! A case study of the Boston Marathon's use of social media. Cork, Rolfe, Underhill, Malmo, & Li
  B A Comparison of Demographic and Direct Spending Data Associated with Non-Traditional and Traditional Team Sport Championship Events Case
2:30-3:00 A Brain Games: Sport Media Coverage of Sport-Related Concussions and Chronic Traumatic Encephalopathy Martin, Wallace, & Harriell
  B Subsidizing NCAA Athletic Departments: An Analysis of Student Fees at FCS Public Institutions Sellars, Hazzaa, & Smith 
3:00-3:30 A Global Sport Business Journal Dees
7:00-8:00PM TBD Evening Session & Reception  
Saturday   No Activities  
8:30-9:00 A Poster Session Authors
    Examining the Interrelationships among Knowledge, Belief, and Confidence Regarding Safety in Pedestrians and Road Bicyclists in Florida Kim, Egberts, Connaughton, & Zhang
    Opportunities for Lateral Moves to Coach Central Positions Based on Race  Foreman 
    The Impact of Athlete Endorsement on Stock Price  Song & Byon
    Validation of the Sports Stadium Atmosphere Scale Jang & Byon 
    Conceptual Model Examining the Effects of Event Image, Destination Image, and Their Interaction on Sport Tourist Loyalty Formation Zhang, Byon, & Williams 
    Early Sport Specialization vs. Diversification: The Debate Continues   Fraina & Mullane
    Learning Outcomes of Online Students Compared to Students Attending on Campus Whisenant & Jacobs
    Sport Volunteering in the United States: A demographic analysis of roles and organizations Pecinova & Rosenberg 
    Different Percepton of Service Quality by Gender: Korea Ladies Professional Golf Association Tournament   Son, Sung, Malmo, Li, & Dittmore
9:00-9:50 A Symposium  
10:00-10:20 A Tweet, Fly, Run: The Boston Marathon and Corporate Airline Sponsorship Rolfe, Underhill, Cork, Li, & Malmo
  B Strategies to Improve the Learning Environment and Satisfaction of Online Graduate Students in Sport Management Dees, McNary, & Johnson
10:30-10:50 A Grooming the next generation through experiential learning  Williamson, Mohan, & Thomas
  B Blending the classroom experience: The student perspective on individual and combined classes Butler, Tudor, & Swalls 
11:00-11:20 A A qualitative examination of volunteer sport event managers Howes
  B Environmental and Sustainability Concerns Associated with Tailgating  Gillentine, Ross, & Scroggins
11:30-12:00 A Sport Management Capstone Courses - What Do Students Think We Should Be Doing Jisha & Grube
  B Desperately Seeking Partnerships: Creating a winning team through industry collaboration Danzey-Bussell
12:00-1:00 Lunch Break  
1:00-1:20 A "Gay fat, straight skinny": Intersectional invisibility and the paradox of body image, sport culture and health among gay men Pickett
  B Perceptions of the Sport Management Major by Collegiate Students  Riemer & Visio
1:30-1:50 A Interscholastic Competitive Balance: An Examination of Boys Basketball  Johnson, Scott, Wanless, & Lower
  B Student Volunteer and Internship Motivations for the 2016 Ryder Cup Huberty & Ross
2:00-2:20 A Teaching and Supporting in the age of Trump Grappendorf, Riemer, & Pitts
  B How far we've come: A latent semantic analysis of the first five years of the Global Sports Business Journal Pickett & Valdez
2:30-2:50 A Using the Charlotte Danielson Framework for Teaching as a Tool for Effective Teaching in Sport Management Programs Pinsky-Newman & Newman
3:00-3:30 A Closing Session Jisha
7:00-8:00PM TBD Evening Session / Reception  


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