Global Sport Business Association

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  GSBJ - Global Sport Business Journal


Global Sport Business Journal

Global Sport Business Journal
ISSN 2333-2107

2020 Volume 8 Issue 1

Global Sport Business Journal
2020 Volume 8 Issue 1
Table of Contents Article Link
- Not Your Typical Fan: A Phenomenological Study on Booster Club Membership for a Men’s Division I College Tennis Program Fridley,Popejoy, Bell, & Stokowski 1-19
- An Investigation of the Impact of Team Jersey Sponsorship: Examining the Moderating Role of Team Identification on Brand Attitude and Buying Intention Suh, Pedersen, Lee, Williams, & Pedersen 20-32
- Corporate Social Marketing: An Analysis of Consumer Response to Nike’s Campaign Featuring Colin Kaepernick Brown, Brison, & Bennett 33-50
- A Pareto Principle Analysis of the NBA: How Production Distribution Affects Team Success Berner, Lupinek, Arkell, & Kiper 51-65
- Work-Life Balance in Professional Dance Fontenot, McRaney, Larkins, & Foreman 66-87
- Institutional Logic Multiplicity Among NCAA Division I Student Athletes and Their Respective Institutions Martyn, Stensland, Kropp, Oja, Bass, & Morse 88-104
- Exploring Out-of-Market Fans In An NFL Fan Club Stensland, Scola, & Gordon 105-123


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