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Global Sport Business Journal
Online ISSN 2333-2107
2020 Volume 8 Issue 1 |
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| Global Sport Business Journal |
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| 2020 Volume 8 Issue 1 |
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| Table of Contents |
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Article Link |
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| - Not Your Typical Fan: A Phenomenological Study on Booster Club Membership for a Men’s Division I College Tennis Program |
Fridley,Popejoy, Bell, & Stokowski |
1-19 |
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| - An Investigation of the Impact of Team Jersey Sponsorship: Examining the Moderating Role of Team Identification on Brand Attitude and Buying Intention |
Suh, Pedersen, Lee, Williams, & Pedersen |
20-32 |
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| - Corporate Social Marketing: An Analysis of Consumer Response to Nike’s Campaign Featuring Colin Kaepernick |
Brown, Brison, & Bennett |
33-50 |
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| - A Pareto Principle Analysis of the NBA: How Production Distribution Affects Team Success |
Berner, Lupinek, Arkell, & Kiper |
51-65 |
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| - Work-Life Balance in Professional Dance |
Fontenot, McRaney, Larkins, & Foreman |
66-87 |
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| - Institutional Logic Multiplicity Among NCAA Division I Student Athletes and Their Respective Institutions |
Martyn, Stensland, Kropp, Oja, Bass, & Morse |
88-104 |
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| - Exploring Out-of-Market Fans In An NFL Fan Club |
Stensland, Scola, & Gordon |
105-123 |
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